Assistance In Packaging And Marketing Of Sidan Tourism Village Products, Gianyar Regency

Abstract

The community service programme conducted by Warmadewa University and other university colleagues in collaboration with Sidan Village to aid in the packaging and marketing of Sidan Tourism Village products in Gianyar Regency is anticipated to assist in resolving the issues faced by partners. This programme is intended to enhance local economic development through efforts to improve packaging quality and marketing techniques. This programme includes numerous activities, including training, consultation, and collaboration with relevant stakeholders. Training on good packaging and effective marketing strategies, consultation to analyse problems and provide solutions, and collaboration in developing promotional campaigns and infrastructure enhancements are among the activities conducted. Observation, interviews, and documentation of programme activities were used to collect dataThis community service programme is anticipated to contribute significantly to the economic growth of Sidan Tourism Village. Consultation with stakeholders aided in the identification of problems and the development of localised solutions. Collaboration in promotional campaigns raises the visibility of Sidan Tourism Village's merchandise and attracts visitors. Moreover, infrastructure enhancements, such as the arrangement of tourist areas and supporting facilities, enhance the tourist experience. Through training, consultation, and collaboration with stakeholders, the packaging quality of Desa Wisata Sidan's products is anticipated to improve, along with the marketing strategy and infrastructure. This will help Sidan Village increase product competitiveness, expand market share, and contribute positively to local economic development in the future. This programme illustrates the significance of mentoring and active participation in local tourism product development for long-term success.