A Sociolinguistic Analysis of Address Terms Used in J. K. Rowling’s Harry Potter and the Order of the Phoenix

Abstract

This research is entitled “A Sociolinguistic Analysis of Address Terms Used in J. K. Rowling’s Harry Potter and the Order of the Phoenix”. This paper aims to analyze the types and the functions of the address terms used in Rowling’s Harry Potter and the Order of the Phoenix. The main theory used are the theory taken from Wardhaugh (2006) and the supporting theory used are the theory taken from Chaika (1982). This research utilized Rowling’s film entitled Harry Potter and the Order of the Phoenix as the data source. The data collection was done in a form of observing spoken language. In this research, the note-taking technique was employed to write down key points retrieved from the film. The data were analyzed using content analysis to find out about the purposes, messages, and effects of communication content. The result of this research showed that there are seven types of address terms and three functions of address terms found in the film. The seven types of address terms found in the film were first name, last name, title only, title plus last name, special nickname, nickname or pet name, and kinship term. The three functions of address terms found in the film were to show intimacy, to show power differential, and to show respect.