Sign Found in Instagram Account Advertisement of Adhi Jaya Hotel

Abstract

This research is entitled Sign Found In Instagram Account Advertisement of Adhi Jaya     Hotel. This thesis aims to analyze the types and meanings of signs in the advertisement of Adhi Jaya Hotel. There are several methods used in writing this thesis, namely data  sources, data collection, data analysis, and presenting the results of the analysis. Peirce's theory is used to analyze signs, namely Three Kinds of Signs where there are three types of signs, namely symbols, indexes, and icons. The second theory uses Peirce's theory to analyze meaning using a triadic sign model consisting of object, interpretant and representamen. The results of this study is twenty signs were found in Adhi Jaya Hotel advertisements, including eight icons, four indexes, and eight symbols.These signs have different meanings according to the type and meaning of the sign itself.